There’s never been a better time: according to marketing intelligence agency Mintel, almost 70 percent of Americans shop online regularly. That’s almost 225 million people!
There’s plenty of opportunities, but success depends in large part on choosing the right ecommerce software. Fortunately, revolutions in cloud computing have enabled forward-thinking companies to deliver impressive software-as-a-service (SaaS) solutions that increase efficiency and easily scale — without the high costs associated with traditional on-premise solutions. The best SaaS ecommerce software solutions are integrated, offering an all-in-one solution for a single, real-time view of the customer and business performance.
Starting an Ecommerce Business?
If you’re considering starting an ecommerce business, here’s just a quick rundown of the kinds of features and capabilities you’ll want your SaaS ecommerce software to include:
Customer relationship management (CRM) software is the #1 tool for managing interaction with current and prospective customers. This is particularly beneficial if you’re planning on allowing/requiring your customers to create accounts before purchasing. Your CRM software can help you automate ecommerce sales based on customer preferences and purchase history, run detailed sales analysis, and manage customer service.
Your CRM is extremely valuable in helping personalize the shopping experience for your customer, as well. With the right CRM in place, you can customize offers, marketing communications, and the online experience based on individual customers’ shopping history and personal details and preferences.
Integrated ecommerce software like NetSuite offers a single view of the customer for a more personalized shopping experience and easily automated offers and marketing communications.
Email consistently ranks as one of the best-performing channels for ROI, and it’s not hard to understand why. Email is a direct pipeline to the customer, and when coupled with powerful CRM technology and customer insights, it’s extremely personalized. When you’re starting an ecommerce business and searching for an email marketing solution, consider options like SuiteCommerce from NetSuite that connect with your company’s CRM.
> > Get started: for a comprehensive guide to email marketing for ecommerce, check out this helpful guide from Digital Marketer.
Think of your ecommerce storefront as the online point-of-sale (POS). Fully integrated ecommerce software provides your business with powerful and intuitive storefronts designed to meet your customer where they’re at — on mobile, tablet, laptop or desktop devices. The best storefronts deliver rich, customer-centric online shopping experiences that:
- Increase cross-selling with flexible merchandising zones to feature bestselling, higher margin, related or overstocked items
- Engage the customer with intuitive features like dynamic imaging, zoom, alternate images, quick views, product comparisons and more
- Offer more relevant content based on customer profiles, order history, browsing history, likes and dislikes
- Guide customers with dynamic, visual and easy-to-use search navigation like checkboxes, price sliders, and color swatches
- Deliver instantaneous results for fast, responsive shopping
Today’s consumer is on-the-go, moving quickly between smartphones, tablets, desktops and laptops, and expectations are high. Ensuring that your ecommerce business provides a seamless, multichannel experience means choosing ecomm software that’s responsive. When shopping for ecommerce software, be sure to look for a solution that offers built-in responsive storefronts that display elegantly across all devices. Choosing a solution that offers responsive design is important for increasing efficiency and streamlining business operations, as well, by preventing multiple fragmented user experiences.
Siloed across multiple systems, many ecommerce businesses just don’t have real-time inventory visibility across channels, making order management and fulfillment an extremely inefficient process. Not to mention that order management across a clash of disjointed legacy and new channel technologies can easily result in brand discontent and customer frustration. If you’re starting an ecommerce business, be sure to look for unified ecomm software that synchronizes inventory and customer data in real-time across multiple channels.
Considering Starting Your Own Ecommerce Business?
SuiteCommerce from NetSuite is a single, unified solution for B2C and B2B ecomm companies of all sizes, built on the power of the cloud, so your business can scale sustainably while reducing IT costs associated with on-premise, legacy software. Learn more about NetSuite for ecommerce, or request a free consultation.